New Feature: SMS API with Rebranding

July 21, 2011

We have rolled out a new feature for SMS API.

You can now change the sender name of an SMS to any alphanumeric! That means, an SMS sent will show it is from “whatever alphanumeric you specify”.

We take an example of Nike doing an SMS marketing campaign to see how that helps. In an SMS marketing campaign, thousands of SMS are sent to Nike’s customers. The SMS sent usually shows that it comes from a phone number. As the customer probably don’t store the phone number in his phonebook, it is displayed something like +6512345678. With SMS Rebranding, Nike can choose to display its brand name “NIKE” as the sender name, and that helps the customer to recognize who it is from instantly.

To use this feature,

1) Login to Hoiio Developer Portal and request to use Sms Rebranding
2) Use the SMS API, with an extra parameter “sender_name”

Oh, did we mention this additional feature does not come with extra charges?

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